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`The Last Of Us’ Season 2 Trailer Hits Record 158 Million Views
By George Winslow published
Viewing of the trailer on all platforms in its first three days exceeded the previous season's trailers by 160%

Survey: Consumers Want More Shoppable TV Experiences
By George Winslow published
70% of CTV viewers indicated they'd save products in a wishlist on their TVs according to a new report from LG

Canela Media Selects Brightcove to Power Streaming Service
By George Winslow published
The Hispanic streamer is using Brightcove’s intelligent video engagement platform and streaming solutions to expand its reach and ad revenue

DirecTV Breaks the Traditional Cable Bundle with New Genre Packs
By George Winslow published
The skinny bundles priced at $34.99 includes both live programming and DTC services

Pete Distad to Head Fox Corp.’s DTC Service
By George Winslow published
The former Apple executive was Venu’s CEO before the joint venture partners shut down the proposed sports streaming service

Study: Sports Content Significantly Increases on SVOD Services in Q1 2025
By George Winslow published
More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study

Roku and Incrmntal Partner on CTV Ad Measurement and ROI
By George Winslow published
The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend

MBC Group’s Shahid Taps Mediagenix to Expand Its Streaming Capabilities
By George Winslow published
The AI-driven scheduling automation and streamlined content management solution Mediagenix On-Demand is up to 80% faster
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