Latest about streaming
FreeWheel Launches Contextual Marketplace
Will allow publishers to improve ad campaigns by using precise, contextual classification insights within streaming inventory
Survey: Viewers Access a Record 13 Different Sources for Entertainment
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources
Analyst: Viewing Declines at Comcast’s SpinCo Cable Networks Are ‘Catastrophic’
Rapidly shrinking audiences at NBCUniversal cable nets leaves them with ‘little negotiating leverage, not much of a story to tell advertisers,’ MoffetNathanson says
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
Justice Department, 17 State AGs File Briefs Supporting Fubo’s Case Against Venu
DoJ opposes Disney/Fox/WBD’s appeal calling for injunction against the launch of the sports streaming service to be lifted
Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings
Nearly half of respondents listed online video as a top spending priority, versus only a quarter choosing retirement
White Peaks Solutions Taps NPAW To Enhance Its KWIKmotion OTT Platform
With the integration of NPAW’s analytics suite, KWIKmotion now offers QoE monitoring and optimization of its video delivery technology
