Latest about Super Bowl
Survey: Three Quarters of American Consumers Plan to Watch the Super Bowl
But most (46%) will be watching at home and only 10% are hosting a Super Bowl Party, according to NCSolutions
The Super Bowl: An Evolution in TV Advertising
Local ad buys and marketplace sales are becoming increasingly important.
Survey: Nearly Half of Super Bowl Viewers Plan to Stream the Game
The new Adtaxi survey, which provides ample evidence of the TV landscape moving to towards streaming, also found that one third of Americans plan to cancel cable subscriptions in 2022
Survey: Pandemic Fears Dampen Enthusiasm for Super Bowl Parties
More than half (54%) don’t plan to attend or host an in-person Super Bowl party according to a new survey from AdColony
NBC Preps For ‘One-Two Punch’ Of Winter Olympics, Super Bowl Coverage
Hundreds are at work in Beijing on the IBC and at venues, and plans for Los Angeles are gelling
Super Bowl on ABC Part of New Disney, NFL Broadcast Rights Deal
“Monday Night Football” would also stay on ESPN
The Long Road to the Ad Game of the Year
Process for getting ads on the screen can be just as complex as the production
Super Bowl Streaming Lowest Since 2016
A calculation of the numbers indicates that less than 1.4 million people streamed the game.
