Latest about SVOD
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs
More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services
Report: Older SVOD Subscribers Unfazed by Price Hikes Will Drive Revenue Growth
RESEARCH Global SVOD revenues expected to increase nearly $117B by 2031 says MIDiA
Borrowing Video Streaming Services Remains Popular Among Younger Adults
New research finds 18- to 34-year-olds account for 59% of adult DTC service borrowing
Study: SVOD Subscription Growth Halved in 2023
Meanwhile churn increased with 140M canceled subscriptions in 2023 according to Antenna
Carnegie Hall+ Launches On Prime Video Channels
New deal makes the performing arts streaming service available as an add-on subscription for Amazon Prime members
Gen Z Streamers Most Likely to Cancel Subscription Streaming Services
60% said they had canceled one or more services in the past six months with price increases being the main reason
Three in Five Consumers Willing to Watch Ads to Save $4 to $5 in Sub Costs
But 41% of streamers will pay more to avoid annoying ads, according to a Hub survey
