The Gauge

Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge

As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge

Streaming accounted for nearly 32% of all TV viewing in May while broadcast slipped to only 24.4% according to Nielsen

While total TV viewing declined, streaming volume stayed steady and increased its share

Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge

Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported

Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge