Latest about The Gauge
Nielsen: Streaming Captured Record TV Viewing Share in March
By George Winslow published
Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge
Streaming Grabs a Record TV Viewing Share During Holidays
By George Winslow published
Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge
Nielsen: Sports, New Dramas Boost Broadcast TV Viewing Share in October
By George Winslow published
Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021
NFL Helps Boost Broadcast TV Viewing Share in September
By George Winslow published
Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge
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