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Money

Dish Adopts Unified ID 2.0

By George Winslow published

Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising

Products
Warner Bros. Discovery

WBD Adopts Unified ID 2.0 Solution for Max and discovery+

By George Winslow published

The implementation is designed to improve addressability and the consumer ad experience in a privacy sensitive manner

Products
cord-cutting

Report: Quarter of U.S. Households Intend to Cut Cable in 2021

By Michael Balderston published

Nearly double the amount of people who cut the cord in 2020

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Could Lack of Live Sports Doom Pay-TV?

By Tom Butts published

Trade Desk survey tracks consumers’ TV habits during pandemic

Sports