Latest about TikTok

Witbe

The Importance of Measuring Short-Form Video Quality of Experience

By Mathieu Planche published

Accurately measuring short-form video QoE is key to delivering a strong viewer experience and building a user base

Opinions
TikTok

Samba TV Study Measures the Impact of TikTok Ads on TV Viewership

By Tom Butts published

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

Horowitz

TV Viewing Shrinks Among Gen Z

By George Winslow published

Those aged 13-24 spend only 17% of their time watching TV shows highlighting what the Hub calls an existential change in the entertainment ecosystem

Research
IMDb

TikTok Taps IMDb for New Content Discovery Feature

By George Winslow published

The move will help audiences share and discover movie and TV content

Products
social media users

Report: TikTok, YouTube Have the Most Data Trackers Among Social Media Apps

By George Winslow published

Among social media apps, Atlas VPN reports that TikTok and YouTube have the most trackers that collect data on browsing habits; but many news apps are much worse

streaming

Online Video as Popular as Traditional TV for Young Consumers, Hub Reports

By Michael Balderston published

Popularity of non-TV online video has only increased during the pandemic

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TikTok Heads to TV

By Jenny Priestley published

New app More on TikTok has launched in the United States