Tubi

The expanded integration will enable Nielsen Digital Ad Ratings guarantees

Subscription fatigue is paying the way for rapidly increasing AVOD viewership, the ad-supported streaming service Tubi contends in a new report

The deal is part of Fox’s strategy to grow its streaming efforts and builds on recent deals that expand its content creation operations

Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process

Fox, paying $440 million, gets its own streaming service