Latest about TV advertising

Creative Rotation Optimization solution interface

EDO Launches New Tool for Increasing ROI of TV Ad Campaigns

By George Winslow published

EDO’s new Creative Rotation Optimization outcomes-based solution is designed to drive TV campaign performance gains up to 20%

Products
money

MediaRadar: Digital Advertising Hit $68B in 2022, Surpassing TV

By George Winslow published

Digital had 47% of the total ad spend while the online video ad spend increased to $28.2 billion according to MediaRadar

Streaming
Money

GroupM: U.S. Pay TV Penetration to Fall Below 50% by 2025

By George Winslow published

By 2027 connected TV advertising will make up nearly one third of all U.S. TV advertising according to GroupM

Business
Xumo

Comcast: FAST Streaming Channels Are Changing the TV Ad Landscape

By George Winslow published

The penetration of free-ad supported channels has doubled in the last year, according to Comcast Advertising

Business
money

Advertising Optimism for 2022

By Will Offeman published

The marketplace for programmatic purchasing of broadcast ads will grow significantly in 2022

Opinions
Stock

WideOrbit, Comscore Expand Efforts to Automate Linear TV Buying and Selling

By George Winslow published

WideOrbit’s WO Marketplace will introduce Comscore TV information to power automated TV transactions and audience targeting

money

ThinkAnalytics Enhances ThinkAdvertising Features for TV Hyper-Targeting

By George Winslow published

New features are designed to boost revenue and bring digital-style ad targeting to the TV sector

Products
AdAmp

AdAmp Kicks Off as TV Advertising Portal for Small Businesses

By Michael Balderston published

Assists with video buying on cable and streaming networks

Business
money

SMI Sees Growth in U.S. Ad Spend After 2020 Declines

By Michael Balderston published

Q4 saw an overall increase of 6% in ad spend as digital officially overtook TV, other traditional ad markets

Business
Lebron James

MoffettNathanson: TV Advertising Makes Surprising Comeback in Q3

By Michael Balderston published

After a record decline in Q2 2020, sports and politics pushed the TV ad market back into the black

Business
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