Latest about TV measurement
Cox Media Group Renews Measurement Pact With Nielsen
Multiyear renewal covers TV and audio measurement services
MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement
The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement
DV Earns MRC Accreditation for CTV Viewability
Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments
Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal
Multi-year deal now includes OTT measurement
Hallmark Media Renews Nielsen Measurement Agreement
Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023
Nielsen Expands National Out-Of-Home Panel to All TV Households
The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events
Diesel Labs Introduces Audience Attention Top 10
The public-facing weekly list is free and available to journalists and the general public
