TV measurement

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

DV Earns MRC Accreditation for CTV Viewability Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

Latest about TV measurement

Nielsen and Circle City Broadcasting Renew Local TV Measurement Deal

By George Winslow published 27 March 24

Multi-year deal now includes OTT measurement

Products

Hallmark Media Renews Nielsen Measurement Agreement

By George Winslow published 9 February 24

Nielsen data showed that Hallmark Channel was the top entertainment cable network for 2023 and 4Q 2023

Products

Nielsen Expands National Out-Of-Home Panel to All TV Households

By George Winslow published 2 February 24

The expansion to 100% of all U.S. TV households provides most comprehensible OOH viewing data available for sports and other events

Products

Diesel Labs Introduces Audience Attention Top 10

By Phil Kurz published 7 December 23

The public-facing weekly list is free and available to journalists and the general public

Products

Barb shot of a woman viewing various devices

Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK

By George Winslow published 7 December 23

Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting

Products

iSpot Acquires Media Analytics Company 605

By George Winslow published 13 September 23

Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings

M&A

Coralbay.tv Completes Integration With Nielsen Watermarking

By George Winslow published 9 August 23

Nielsen watermarking has been integrated into its coralPlay product

Products

Samba TV Study Measures the Impact of TikTok Ads on TV Viewership

By Tom Butts published 27 April 23

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

ARF Calls For Move Away From TV Households as Basis of TV Measurement

By George Winslow published 27 March 23

The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices

Streaming

Media Companies Form Group to Develop New TV Measurement Standards

By Tom Butts published 9 January 23

New JIC formed to offer alternative to Nielsen

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