Latest about TV measurement
Diesel Labs Introduces Audience Attention Top 10
The public-facing weekly list is free and available to journalists and the general public
Barb Taps MetaBroadcast and Nielsen's Gracenote for TV Measurement in UK
Gracenote’s program metadata and content IDs delivered through MetaBroadcast’s active data platform will broaden Barb's coverage, speed ratings reporting
iSpot Acquires Media Analytics Company 605
Deal expands iSpot’s TV measurement client base and strengthens iSpot’s currency and end-to-end offerings
Coralbay.tv Completes Integration With Nielsen Watermarking
Nielsen watermarking has been integrated into its coralPlay product
ARF Calls For Move Away From TV Households as Basis of TV Measurement
The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices
KAZT Phoenix Selects Comscore for Local TV Measurement Currency
KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys
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