TV measurement

MRC Approves Incorporating First-Party Streaming Data Into Nielsen’s National Television Measurement The Media Rating Council has also renewed accreditation for Nielsen’s National Panel Measurement

CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard Backed by XR Extreme Reach and VEIL Global Technologies, the new study will try to assess the benefits of universal watermarking and explore viable options for accelerating its deployment

DV Earns MRC Accreditation for CTV Viewability Media Rating Council accreditation is for Video Viewable Impressions and related viewability metrics in connected TV (CTV) environments

Latest about TV measurement

Samba TV Study Measures the Impact of TikTok Ads on TV Viewership

By Tom Butts published 27 April 23

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

ARF Calls For Move Away From TV Households as Basis of TV Measurement

By George Winslow published 27 March 23

The research group's proposal of using “TV-accessible households” would better capture viewing by younger viewers on mobile devices

Streaming

Media Companies Form Group to Develop New TV Measurement Standards

By Tom Butts published 9 January 23

New JIC formed to offer alternative to Nielsen

KAZT Phoenix Selects Comscore for Local TV Measurement Currency

By George Winslow published 21 December 22

KAZT will use Comscore’s local TV currency as the primary source to sell and post advertising buys

Business

IAB Tech Lab Unveils Roadmap for Standardizing TV Ad Measurement

By George Winslow published 10 November 22

The IAB’s multi-year advanced TV roadmap hopes to modernize the fragmented TV landscape and bring universal addressability to all TV environments

Regulatory and Standards

Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities

By TVT Staff published 21 June 22

Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes

Ampersand Launches Its Total TV Measurement Solution

By George Winslow published 16 September 21

Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV

Products

Nielsen, Scripps Sign Multi-Year Measurement Deal

By Michael Balderston published 9 April 20

Nielsen’s suite of measurement services will be applied to E.W. Scripps stations

Nielsen Finishes TV Measurement Update in U.S. Markets

By Michael Balderston published 3 October 19

New currency measurement now applied to 208 markets.

Media General Renews Nielsen’s TV Measurement Service

By Michael Balderston published 8 February 16

Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January.

Business

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