Latest about TV measurement

Sony Bravia TVs

Ampersand Launches Its Total TV Measurement Solution

By George Winslow published

Offers advertisers a new tool for multiscreen television campaign measurement to manage reach and frequency across all TV

Products
null

Nielsen, Scripps Sign Multi-Year Measurement Deal

By Michael Balderston published

Nielsen’s suite of measurement services will be applied to E.W. Scripps stations

null

Nielsen Finishes TV Measurement Update in U.S. Markets

By Michael Balderston published

New currency measurement now applied to 208 markets.

null

Media General Renews Nielsen’s TV Measurement Service

By Michael Balderston published

Media General is sticking with its current dance partner when it comes to measuring local TV markets, signing a long-term renewal with Nielsen back in January.

Business
null

Report: Traditional TV Measurement Missing Two-Thirds of Video Consumption

By Michael Balderston published

1 2 3 Archives