Latest about TV viewing data
Nielsen: Olympics Drive Big Increases for NBCU, Fuel Above Average TV Viewership in August
Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled
NFL Opener Draws 48.9M Average Audience
The Kansas City Chiefs, Baltimore Ravens matchup reached a peak of 55.6M viewers, according to AdImpact
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
New Study Highlights Importance of Black Americans for CTV Advertisers
Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions
Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic
OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV
Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies
New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies
LATEST ARTICLES
