Latest about TV viewing data

YouTube

YouTube Overtakes Disney as Most Watched Media Distributor

By George Winslow published

In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen

Streaming
couple watching TV

New Study Highlights Importance of Black Americans for CTV Advertisers

By George Winslow published

Survey shows that black CTV users are more likely to take action after seeing a CTV ad, according to LG Ad Solutions

Research
remote and streaming content on a TV

Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic

By George Winslow published

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

Streaming
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Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies

By George Winslow published

New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies

Research
Pixabay

Disney Tops Nielsen’s Media Distributor Ranking as Tubi Boosts Fox’s Share of TV Viewing

By George Winslow published

Disney remained on top of Nielsen’s May 2024 Media Distributor Gauge with 11.4% of total TV viewing

Research
Pixabay

Binge Nation: 72% of U.S. Adults Identify as Binge Viewers

By George Winslow published

96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV

Streaming