TV viewing

While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research

TV viewing in December was up 2% and was the second highest month of 2023 but broadcast viewing fell, according to Nielsen's The Gauge

Broadcast’s share of the TV audience grew for the fourth consecutive month in November while cable and streaming lost share according to Nielsen’s The Gauge

Broadcast gained audience share while streaming lost share for the second consecutive month

Broadcast and cable bounced back to more than 50% of total TV usage in August according to Nielsen

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV

Roku Channel hits a record 1.1% share as total TV usage declined for the fourth straight month, according to Nielsen's The Gauge

Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge

Overall TV viewing declined in March 2023, according to Nielsen's The Gauge

Total TV viewing was down 5% compared to January; Tubi achieved 1% share of TV usage for the first time