TV viewing

For the first time, U.S. adults will spend more time watching digital video than traditional linear TV, according a new Insider Intelligence forecast

Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

The increases come as video consumption on TV sets, tablets, and computers continues to decrease

Overall TV viewing was up as streaming increased and cable fell

Broadcast’s share of TV viewing increased to 22.1% while YouTube tied Netflix for the first time as the most popular streaming platform on TV, according to Nielsen's The Gauge

Cable and broadcast news viewing in February of 2022 spiked as Russia invades Ukraine, according to Nielsen’s The Gauge

Time watching TV and movies is hitting historic lows as younger audiences now spend twice as much time on gaming, online videos, and social media as on TV according Hub Entertainment Research

Streaming reached an all-time weekly high in December, taking 33% of the total TV viewing share during the week of Christmas, according to Nielsen’s The Gauge

But broadcast television’s share of total TV viewing dropped by one percentage point to 27% as drama and sitcom viewing both declined, according to Nielsen’s The Gauge