TV viewing

Broadcast’s viewing share rose 2 percentage points to 28%, behind cable (37%) but equal to streaming for the first time in since Nielsen launched The Gauge in May 2021

Broadcasters share of total viewing jumped 2 percentage points to 26% of the total TV time spent by consumers in September according to Nielsen’s The Gauge

In a snapshot of July TV viewing, Nielsen found that sports helped broadcast boost its share to 24%, versus a 28% share for streaming and 38% for cable

LRG survey found that 39% of adults watch video on a connected device each day, about the same as 2020

One study found that excessive TV viewing hurt the eyesight of children under the age of three

Streaming and vMVPD services are replacing pay-TV

Use of connected TVs likely to be part of the new normal, says Nielsen

People are expected to be weary of reopening forms of entertainment

TV viewing is on the move, literally. In eighth edition of its ConsumerLab TV and Media Report, Ericsson has learned that the traditional ways of watching TV are shifting.

Researchers have been trying to identify the media/viewing habits of Millennials for some time, but Nielsen is taking a new approach with its “Millennials on Millennials” study