Latest about TVB

Hadassa Gerber, chief research officer at TVB

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

By Phil Kurz published

A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting

Research
Technicolor

TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time

By George Winslow published

Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source

Research
TVB logo

TVB Announces TVB Next, TVB DEI Awards

By George Winslow published

Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit

Awards
VAB

TVB Questions Relevance of Nielsen's The Gauge Audience Measurement

By George Winslow published

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

Research
image of remote and a wall of video

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

By George Winslow published

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

Streaming
Money

TV Ads Produced Biggest Bang for the Buck in Battleground States

By George Winslow published

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Business
Pixabay

TVB Survey Finds that TV Most Effective Way to Get Out the Vote

By George Winslow published

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Pixabay

New Survey Shows Effectiveness of TV Political Ads

By George Winslow published

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Business
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Millennials Flocking to Local TV News During Coronavirus

By Michael Balderston published

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

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TV Still King in Time Spent With by Consumers, Says GfK

By Michael Balderston published

Local TV also identified as most trusted news source

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