TVB

Broadcast and cable channels reached 81% of the population; local news is still the most trusted news source

Cox Media Group, Havas Media, Horizon Media and Tegna received awards at TVB’s 2023 Live Executive Summit

TVB is responding to July data showing broadcast and cable TV viewing share hit new lows and linear TV dropped below 50% for the first time

The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with audiences of local news programs in five markets

The ads also helped boost voter turnout and TV local news was cited as the most trusted news source

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

Local TV also identified as most trusted news source

Television Broadcast Ltd. (TVB), Hong Kong’s largest broadcaster, is rolling out its first UHD outside broadcast vehicle and has turned to Snell Advanced Media to supply some of the infrastructure.