TVB CIMM, TVB Release Local TV and Video Innovation Showcase Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising New TVB study highlights the importance of broadcast TV for brands Advertisers Too Often Look At The Last Click Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands Latest about TVB New Survey Shows Effectiveness of TV Political Ads By George Winslow published 17 December 21 A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race Business Millennials Flocking to Local TV News During Coronavirus By Michael Balderston published 25 March 20 Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect TV Still King in Time Spent With by Consumers, Says GfK By Michael Balderston published 2 March 20 Local TV also identified as most trusted news source Blindfolded No More By Phil Kurz published 17 January 19 'Bird Box' and the 'evolution' of viewer measurement. Opinions Perry A. Sook Named Chairman of TVB By posted by Deborah D. McAdams published 4 January 17 People TVB, Pearl TV Initiate Programmatic TV Guidelines By Michael Balderston published 6 January 16 Business TVB: Local Stations’ Digital Platforms Vital in Snow Storms By Michael Balderston published 12 February 16 A couple of major snow storms hit both the East Coast and the Midwest in recent weeks. Brian Wexler Named TVB Vice President, Local Division By Michael Balderston published 28 September 15 Will assume new responsibilities immediately People TVB: Viewers Turned to Local News for Bomb Cyclone Coverage By Michael Balderston published 11 January 18 SAM Kahuna and IQ Modular Hits Road With TVB Truck By Michael Balderston published 9 June 17 Television Broadcast Ltd. (TVB), Hong Kong’s largest broadcaster, is rolling out its first UHD outside broadcast vehicle and has turned to Snell Advanced Media to supply some of the infrastructure. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Netflix Reports Strong Q1 Revenue, Operating Income 2AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement3Federal Judge Rules Google Illegally Monopolized Ad Technologies4UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs5IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024
New Survey Shows Effectiveness of TV Political Ads By George Winslow published 17 December 21 A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race
Millennials Flocking to Local TV News During Coronavirus By Michael Balderston published 25 March 20 Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect
TV Still King in Time Spent With by Consumers, Says GfK By Michael Balderston published 2 March 20 Local TV also identified as most trusted news source
Blindfolded No More By Phil Kurz published 17 January 19 'Bird Box' and the 'evolution' of viewer measurement.
TVB: Local Stations’ Digital Platforms Vital in Snow Storms By Michael Balderston published 12 February 16 A couple of major snow storms hit both the East Coast and the Midwest in recent weeks.
Brian Wexler Named TVB Vice President, Local Division By Michael Balderston published 28 September 15 Will assume new responsibilities immediately
TVB: Viewers Turned to Local News for Bomb Cyclone Coverage By Michael Balderston published 11 January 18
SAM Kahuna and IQ Modular Hits Road With TVB Truck By Michael Balderston published 9 June 17 Television Broadcast Ltd. (TVB), Hong Kong’s largest broadcaster, is rolling out its first UHD outside broadcast vehicle and has turned to Snell Advanced Media to supply some of the infrastructure.
