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New Survey Shows Effectiveness of TV Political Ads

By George Winslow published

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Business
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Millennials Flocking to Local TV News During Coronavirus

By Michael Balderston published

Local TV news is seeing a surge in younger viewers as social distancing, self-quarantines are in effect

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TV Still King in Time Spent With by Consumers, Says GfK

By Michael Balderston published

Local TV also identified as most trusted news source

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TV Stations Led Hurricane Dorian News Coverage for Impacted Communities

By Michael Balderston published

Study indicated local TV stations provided critical info to 84% of respondents.

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Leo MacCourtney To Serve As TVB Board Chairman

By Phil Kurz published

President of Katz Television Group will serve a two-year term through the end of 2020.

People
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

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GfK: TV Has Biggest Impact on Consumer Purchasing

By Michael Balderston published

Traditional TV's influence is greater than all other types of media combined.

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SAM Kahuna and IQ Modular Hits Road With TVB Truck

By Michael Balderston published

Television Broadcast Ltd. (TVB), Hong Kong’s largest broadcaster, is rolling out its first UHD outside broadcast vehicle and has turned to Snell Advanced Media to supply some of the infrastructure.

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TVB: Viewers Turned to Local News for Bomb Cyclone Coverage

By Michael Balderston published

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Blindfolded No More

By Phil Kurz published

'Bird Box' and the 'evolution' of viewer measurement.

Opinions
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