Latest about VAB
Most Networks Have Increased Their Use of New Measurement Providers
175 Advertisers worked with TV publishers in the use or testing of new measurement solutions during the upfronts according to a VAB survey
Nielsen, MRC Push Back on VAB's Lost TV Advertising Estimates
“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said
UPDATED: VAB Study Finds Nielsen Undercount Cost Networks $700M
Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said
VAB, 4A’S Join ANA's Cross-Media Measurement Initiative
The two trade groups were named to the steering committee of ANA’s Cross-Media Measurement initiative
VAB: `New to TV Advertisers’ Show Hefty Growth
A new VAB study found that 162 brands launched their first national TV campaigns in the first half of 2021, a 47% pop from a year earlier
VAB Releases Case Studies in Streaming Video Ad Campaigns
A new VAB report features case studies from Hulu, NBCUniversal, ViacomCBS, AMC Networks, Spectrum Reach, iSpot and TVSquared showing how streaming drove successful campaigns
VAB Creates New Media Measurement Innovation Taskforce
NBCU said it has joined and that next week it will announce all the companies that are part of the NBCU’s recently created Measurement Innovation Forum
Networks, Nielsen React to MRC Accreditation Loss
The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
