VAB VAB Report Examines $84B Digital Ad Fraud Market VAB estimates that the North American cost of digital ad fraud is roughly equivalent to the total national and local cable TV ad spend in the U.S. Survey: 36% of TV Audiences Have Interacted with Shoppable Ad QR Codes New report from VAB highlights shoppable TV ads opportunities VAB: Streaming Exclusivity Reduced NFL Viewing New VAB study found that Thursday Night Football audiences were down significantly in 2022 after shifting exclusively to streaming, with average audience declining 37% Latest about VAB Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen Business Nielsen Says No to TV Ratings Audit By Michael Balderston published 19 April 21 Nielsen asserts that it is regularly examined by the Media Rating Council Business TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston published 15 April 21 Networks believe Nielsen’s ratings are “undercooked” Simpson, Beardsley and Collamore Join VAB Hall of Fame By Michael Balderston published 5 December 17 A trio of broadcasters have been newly enshrined into the Vermont Association of Broadcasters Hall of Fame: Judy Simpson, Tom Beardsley and Brian Collamore. People 1 2 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1John Lawson Steps Down as AWARN Executive Director2Mediaocean To Acquire Innovid, Will Merge It With Flashtalking3Xumo To Make Ad Inventory Available Programmatically With PubMatic4Viant, Disney Advertising Expand CTV Ad Collaboration58 Channels Added to MyFree DirecTV Streaming Lineup
Networks, Nielsen React to MRC Accreditation Loss By George Winslow published 2 September 21 The Video Advertising Bureau called the MRC decision “a loud change-or-die challenge” to Nielsen
Nielsen Says No to TV Ratings Audit By Michael Balderston published 19 April 21 Nielsen asserts that it is regularly examined by the Media Rating Council
TV Networks Seek Independent Audit of Nielsen Ratings During COVID By Michael Balderston published 15 April 21 Networks believe Nielsen’s ratings are “undercooked”
Simpson, Beardsley and Collamore Join VAB Hall of Fame By Michael Balderston published 5 December 17 A trio of broadcasters have been newly enshrined into the Vermont Association of Broadcasters Hall of Fame: Judy Simpson, Tom Beardsley and Brian Collamore.
