vMVPD

The streaming service is also highlighting content for Memorial Day and Asian American Pacific Islander Heritage Month

The new ad campaign co-produced by Ryan Reynolds’ Maximum Effort Productions features Kevin Garnett and Mark Sanchez

Feature allows subscribers to watch up to four games at once; will be available on a limited basis

The launch expands Vidgo’s vMVPD lineup to 150+ services

Company reports it surpassed $1billion in annual revenue in 2022

The new offering from Nielsen's Gracenote also assists linear channels and virtual vMVPD services with discovery

Virtual MVPDs like YouTube TV continue to expand their reach with 19% of broadband homes subscribing to one according to Parks Associates

Many pay-TV customers plan to switch to vMVPD in the next 12 months

A trio of streaming offerings are set to launch Nov. 1

Total streaming hours in Q1 increased 120% year-over-year