Watermark When it Comes to AI, Are We Putting the Cart Before the Horse? Verance’s announcement of watermarking to fight deepfakes raises a troubling question Former Samsung Exec to Manage Verance's ATSC 3.0 Efforts in Korea Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Brazil Set to Redefine Broadcasting with TV 3.02PlayersTV Acquires Cloud Media Center3Streamer Carnegie Hall+ Features Holiday Programming and Music4FCC Fines Paramount Global $244,952 for Emergency Alert Violations5TV Tech’s Top Regulatory Stories of 2024