Latest about WideOrbit
Yangaroo, WideOrbit Partner on Solution to Streamline Traffic Instructions
The integration provides end-to-end automated exchange of traffic instructions between advertisers and broadcasters
WideOrbit Appoints Toni Coonce as Chief Revenue Officer
in addition to serving as CRO, Coonce will continue in her role as executive vice president of sales
The Power of Advanced TV Advertising: Addressability or Reach Extension?
Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise
WideOrbit Introduces ZingX Buy-Side Platform For Local TV Ad Buys
The platform leverages the company’s WO Marketplace sell-side ad exchange
Constellation Software, Lumine to Acquire WideOrbit
Constellaton plans to spin off its subsidiary Lumine and have WideOrbit operate as a subsidiary of Lumine
Optimizing Ad Traffic in a Multichannel World
Broadcast management systems respond as platforms bloom and content grows
WideOrbit Launches Enhanced WO Marketplace
New version introduces automated rate optimization technology to improve offer quality and maximize yield
vCreative, WideOrbit Connect for Broadcast Traffic Workflows
Integration 'will enable the end-to-end exchange of copy instructions, eliminating errors and saving time for broadcasters'
