Latest about Wurl

Wurl

New Report Offers Insight On How Marketers Can Make Best Use Of CTV

By Phil Kurz published

“A Full-Funnel Approach to CTV Marketing 2024,” looks at developing effective CTV campaigns

Research
Wurl

Wurl’s 2024 Predictions: We are “Halfway” Through the Transition from Cable to Streaming

By TVT Staff published

Steamering is in for a “reset” year are among the predictions Wurl’s executives are making for 2024

Products
Wurl

Wurl, Frequency Partner on FAST Solutions

By TVT Staff published

Partnership introduces more flexible options for best-in-class CTV solutions

Streaming
LG

To Reach CTV’s True Potential, We Need a Mindset Shift

By Kris Johns published

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized

Opinions
TED

TED Taps Wurl for FAST Channel Launch

By George Winslow published

The free ad-supported TED channel will offer 4,000+ TED Talks to global audiences on connected TVs

Business
Wurl

Wurl’s FAST Channels Land On LG Channels

By George Winslow last updated

The worldwide distribution of the Wurl FAST channels on LG's free streaming service has begun in the U.S. and Europe

Wurl

Wurl Partners With ScreenHits TV to Deliver FAST Channels

By George Winslow published

The launches begin in the U.S., UK, Germany and Latin America as part of ScreenHits TV's global expansion

AppLovin

AppLovin to Acquire Wurl for $430M

By George Winslow published

The deal will extends AppLovin’s marketing platform’s reach into the connected TV market

Products
Wurl

Wurl Announces Global FAST Pass

By George Winslow published

The solution provides users with a global onramp for FAST channels that delivers content to top CTV streamers

Products
HBO Max

Churn Imposes Hefty Costs on Steamers

By George Winslow published

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

Business
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