Latest about Wurl

AppLovin

AppLovin to Acquire Wurl for $430M

By George Winslow published

The deal will extends AppLovin’s marketing platform’s reach into the connected TV market

Products
Wurl

Wurl Announces Global FAST Pass

By George Winslow published

The solution provides users with a global onramp for FAST channels that delivers content to top CTV streamers

Products
HBO Max

Churn Imposes Hefty Costs on Steamers

By George Winslow published

Wurl Analytics reports that HBO Max, Netflix, Hulu and Disney+ lost $80.2M from churn in April 2021 alone

Business
streaming

Wurl Sees Sizable Q3 Gains in Streaming Hours, Ads

By Phil Kurz published

Company points to surge as evidence that AVOD is future of TV

null

What are Ad Holes, and What Errors Cause Them?

By Yuval Fisher published

What causes an otherwise perfectly good ad slot to become an ad hole?

Opinions
null

Wurl Delivers Over 1 Billion Personalized Ads in First Full Year

By Phil Kurz published

In its first year of operation, Wurl’s network has grown to reach nine countries

Business
null

The Quintessential Middleman: Sometimes It’s Good to Be the Go-Between

By Phil Kurz published

Sean Doherty discusses how Wurl makes a market for connected TV channels, content producers and advertisers.

1 2 Archives