Latest about Yahoo

Momentive

Study: Consumers Pay More Attention to Ads in Paid Subscription Services

By George Winslow published

Ad attention is higher for more "intentional" paid subscription services like YouTube TV, Fubo, Hulu and HBOMax according a new study from Yahoo and Publicis Media

Streaming
Yahoo

Yahoo Acquires The Factual

By George Winslow last updated

Yahoo will use the algorithm-driven news rating company to give news articles a media bias and credibility rating

Business
Tubi

Yahoo, Tubi Expand CTV Ad Partnership

By George Winslow published

Yahoo and Tubi will offer additional CTV inventory Yahoo DSP, further simplifying the CTV planning and buying process

Business
Verizon Media

Verizon Media Sold to Apollo for $5B

By Michael Balderston published

Verizon Media consists of Yahoo, AOL and ad tech and media platform businesses

Business
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Yahoo to Stream Live NHL Games

By Michael Balderston published

Yahoo is dropping the puck on a new live streaming service partnership with the National Hockey League that will see Yahoo Sports provide live out-of-market NHL games to fans for free.

Sports
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33.6M Streams for First Live NFL Game on Yahoo

By Michael Balderston published

This past weekend’s game against the Buffalo Bills and Jacksonville Jaguars offered more than the Jags late comeback.

Sports