Latest about Youtube
Study: Social Video Beats Traditional TV for Young Viewers
Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub
Why Planners Need To Take the ‘Red Pill’ and Face Reality About Gen Z TV Audiences
It’s time to accept that for younger viewers, social platforms like YouTube and TikTok are television
El Reino Infantil Taps Amagi To Expand Reach and Engagement
Largest Latin American YouTube channel specializing in children’s content has deployed Amagi’s CLOUDPORT and PLANNER platforms
Paris Olympics Boosts NBCU to Top of Nielsen’s August Media Distributor Rankings
NBCU achieved a 13.4% share of TV viewing in August, the largest share by a media company since Nielsen began ranking the TV viewing share of top media companies in November 2023
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
Nielsen: Netflix Jumps to 4th Largest Media Distributor with 8.4% of TV Viewing
Disney remained on top while YouTube came in second with nearly 10% of total TV usage broken down by company
Cineverse Passes 10M YouTube Sub Mark
The sub milestone was driven by having eight brands earning more than 400K subscribers on the social media platform
