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Streaming Services to Spend $8.5B on Sports Rights in 2023
By George Winslow published
New major NFL deals with Amazon and YouTube mean streamers will account for one fifth of all sports rights spend this year, according to Ampere Analysis

YouTube Brings Back Its Super Bowl Ad Channel
By George Winslow published
The YouTube AdBlitz channel is now offering ads and teasers for ads that will air on Super Bowl LVII

Nielsen: YouTube Becomes Top Streaming Platform, Beating Netflix for the First Time
By George Winslow published
Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

Survey: Fans Hope YouTube or Amazon Win the NFL Sunday Ticket Bidding War
By George Winslow published
Nearly two-thirds of NFL fans said they are most likely to subscribe to Sunday Ticket if it lands on either YouTube or Amazon Prime Video, according to a survey by The Streamable

Roku Stock Slumps on Missed Q2 Revenue, Earnings
By George Winslow last updated
In another sign of a slowdown in the ad-supported streaming business, Roku reported lower than expected ad revenue and warned of a recessionary fears

Nielsen Expands YouTube Measurement
By George Winslow published
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE

Online Video Ad Spend Up 31% in Q1 2022
By George Winslow published
MediaRadar survey suggests that YouTube captured $482M of the $5.5B spent on online video ads in Q1 2022
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