Manchester, United Kingdom - May 11, 2017 - Blackmagic Design has today announced that its URSA Mini 4.6K and URSA Mini Pro cameras were used to produce a live YouTube broadcast during this year’s Ultra Music Festival (UMF). For the first time at the UMF, DJs on the Main Stage were captured and broadcast in stunning 4K.
For the nineteenth edition of the world's premier electronic music festival, boasting elite DJs, unparalleled productions and located in the beautiful city of Miami some of the biggest performers in electronic dance music (EDM) played to a sell-out crowd of 165,000 people. Another 7.5 million fans shared in the excitement and energy online via the Ultra Live stream presented by UMFTV and produced by NOMOBO.
The live stream broadcast on YouTube was mixed with interviews, backstage footage and graphics and was further integrated with social media platforms. “That helped UMF to generate more than 42 million mentions across social media – making it the most tweeted about electronic music event in history,” begins Constantijn van Duren of NOMOBO. “The set performances on the main stage were all captured in 4K and available to stream on YouTube the following day.”
All of NOMOBO’s fly-packs for the festival were based on a core of Blackmagic Design ATEM 1 M/E & 2 M/E Production Studio 4K switchers, complemented with Smart Videohub 4K routers, HyperDeck Studio Pro recorders, SmartScope Duo and SmartView 4K monitors. Importantly for UMF Miami, NOMOBO selected the URSA Mini 4.6K PL and URSA Mini Pro cameras for acquisition.
“We opted for the URSA Mini 4.6K PL mount bodies along with the URSA Studio Viewfinder for the Ultra Live studio setup while the brand new URSA Mini Pro was used by two roaming ENG teams who covered the capture of interviews and backstage reports,” said van Duren.
A 12G SMPTE fiber system enabled the team to feed the URSA Mini 6G-SDI output back to NOMOBO control rooms and MCR for live switching and recording. The same fiber setup also provided a return feed for ATEM Camera Control as well as all talkback and tally.
One of NOMOBO's roaming teams captured the live stand-ups and backstage interviews with hosts Andrea Helfrich and Will Best. “Connecting the URSA Mini Pro to the ATEM video infrastructure gave us immediate control over the camera, tally and comms and enabled our camera operators to communicate with the live stream director,” explains van Duren.
From a simple ergonomic point of view, the ability to work either shoulder-mounted or run-and-gun with the side grip in a challenging environment such as a festival shoot gave us all the handling options they could wish for, according to van Duren. “And with the addition of built in ND filters on the URSA Mini Pro, our crews were able to cover activity all around the festival in all imaginable lighting circumstance from bright daylight to night time, both front and backstage.”
Ultimately, it is the ability of the URSA Mini lines to produce beautiful pictures which has van Duren raving. “Opting for the URSA Mini affords us ultimate flexibility when it comes to lens choice. The fact we can use fast, high quality PL glass with the URSA Mini and shoot in 4.6K on a live broadcast is incredible,” he concludes. “That means we can offer clients the highest possible image quality and integrate that into a live events environment alongside tally, comms and camera control provides ultimate flexibility.”
Press Photography
Product photos of the Blackmagic URSA Mini Pro, URSA Mini 4.6K, ATEM 1 M/E Production Studio 4K, ATEM 2 M/E Production Studio 4K, Smart Videohub, HyperDeck Studio Pro, SmartScope Duo, SmartView 4K and all other Blackmagic Design products are available www.blackmagicdesign.com/media/images.
About NOMOBO
NOMOBO is a world leader in creating, capturing and distributing live event broadcasts with specialties in music, sports and brand activations.
With a heritage documenting electronic dance music concerts and festivals, we bring more energy, excitement and engagement to our dynamic broadcasts than anyone else in the industry. The NOMOBO expertise pairs that with a global approach to social, digital and traditional distribution to deliver huge, measurable results.
NOMOBO is set apart by its strategic approach, advanced technology, global reach, exceptionally high viewer engagement and design-focused approach to filming.
Headquartered in Amsterdam and New York, NOMOBO executes shows in 22 countries with more than two billion views of our content online in the last year.
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
