Ronkonkoma, NY –December 10, 2018 –Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced the pricing and availability of the highly anticipated Sports line addition announced at Photokina – the new flagship large-aperture telephoto zoom Sigma 70-200mm F2.8 DG OS HSM Sports. The new lens to complete the Sigma F2.8 zoom trio, including the award-winning 14-24mm F2.8 DG HSM Art wide-angle zoom and the 24-70mm F2.8 DG OS HSM Art modern workhorse zoom – the essential tools for professional photographers, will begin shipping in Canon mount in late December for $1499.00. The advanced optical formula delivers the renowned Sigma Art image quality inside the rugged, weatherproof build of a Sports lens.
As Jim Koepnick, a leading aviation photographer and a Sigma Pro, states, “There are three lenses a working professional photographer always wants in his or her camera bag – a wide zoom, a medium zoom and a telephoto zoom. All of professional quality and F2.8 brightness. We call it the must-have trio. With those three lenses you can handle just about any job a client throws at you. The trio in my camera bag has just been updated in a most professional way. I’ve just added the new Sigma 70-200 F2.8 Sport lens. For my type of photography, which includes action, commercial and photojournalism, this lens will get the majority of my use. Putting it to work the last few days, the Sigma 70-200 F2.8 Sport lens delivered in every case with professional caliber results.”
Key Features and Benefits
Outstanding Action-Capture Performance
With the strongest possible optical formula, sturdy yet lightweight design and exceptional handling, the Sigma 70-200mm F2.8 Sports lens is a staple for professional photographers and advanced amateurs looking to expand their artistic expression in an action setting. The lens incorporates Intelligent OS with an acceleration sensor and the latest algorithm capable of panning in all directions. This algorithm, alongside high-speed AF and HSM, allows photographers to capture instantaneous photography movement, an absolute necessity for the best sports and action lenses.
10 Exclusive Low-Dispersion Glass Elements
The Sigma 70-200 F2.8 Sports’ optical design delivers excellent correction of color aberration through its 9 FLD (“F” Low Dispersion) glass elements and 1 SLD (Special Low Dispersion) glass elements. This ensures high resolution from the center to the edges of the image, making it suitable for all photography genres, from news to sports to wildlife. It’s even great for portrait photography, with a smooth bokeh effect achieved through 11 rounded diaphragm blades and optimizing spherical aberration.
Strong Build Withstanding the Toughest Weather
Like all other lenses from the Sigma Sports line, the Sigma 70-200mm F2.8 is handcrafted with a dust- and splash-proof structure featuring a water- and oil-repelling coating on the front element. Photographers can take on the most difficult shooting conditions without having to worry about lens safety – instead, they can rest assured they will capture sharp images even in the most challenging situations. Despite its robust structure, this lens stands out with its light weight and high mobility thanks to the magnesium alloy components incorporated into its build. The new state-of-the-art facility located at the Sigma Aizu factory in Fukushima, Japan is now fully operational and solely dedicated to the processing of magnesium alloy. It provides toughness and durability while being lightweight, and minimizes the weight typically associated with a telephoto zoom lens.
Versatility with Multiple Customization Options
Equipped with customization options such as a Focus Limiter and Manual Override, the Sigma 70-200mm F2.8 lens is extremely versatile. An AF Function button is present to allocate various functions. By selecting it from the menu on the camera body, or using the optional Sigma USB Dock, users can locate and manipulate functions other than AF Lock to expand and accommodate their shooting styles. In addition, the tripod socket with 90° click stops, also made with a tough yet lightweight magnesium, is incorporated to ensure easier changes of shooting position from vertical to horizontal and vice versa. It can be attached directly to an Arca Swiss type clamp.
The Third Lens in a Maximum Performance Trio
The 70-200mm F2.8 DG OS HSM Sports, alongside the Sigma 14-24mm F2.8 DG HSM Art and the Sigma 24-70mm F2.8 DG OS HSM Art, completes the lineup of three F2.8 large-aperture zoom lenses capable of covering focal lengths from 14mm to 200mm. The three F2.8 zooms consisting of wide, standard and telephoto, are also known as “The Big Three Zooms,” offer wide coverage of the focal range, F2.8 brightness throughout the zoom range and extreme durability. Together, the lenses produce maximum performance in various scenarios, including scouting filming locations or overseas reporting assignments.
About Sigma Corporation
Craftsmanship. Precision. Dedication. Since 1961, Sigma has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning cine and camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced the Sigma Global Vision with three distinct lens lines: Art, Contemporary and Sport. Designed for industry camera mount systems including Canon, Nikon, Olympus, Pentax, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, Sigma entered into the world of cinematography lens production. Embodying the core optical DNA that has defined the Sigma benchmark of excellence, the cine lenses meet the needs of advanced 6k and 8k cinema production.
Sigma continues its tradition of imaging excellence with the mirrorless sd Quattro, sd Quattro H and the compact dp Quattro camera line. Leveraging the ultra-high resolution Foveon sensor, the Sigma Quattro cameras are designed to produce the highest quality image with every shot.
For information about Sigma, please visit www.sigmaphoto.com or follow the company on Sigma Blog, Twitter, Instagram and Facebook.
####
