December 05, 2013 06:00 AM Eastern Standard Time BOSTON & LONDON--(BUSINESS WIRE)--Aframe announced that its cloud video production platform helped Timeline TV in Media City to expedite production for the second series of BBC Three’s zombie drama “In the Flesh.” By streamlining the Avid-centric workflow and eliminating a time-consuming transcoding step, Aframe helpedTimeline TV make rushes ready for the edit, and make viewing copies available to clients and executives in less than 5 hours, instead of the usual 35 hours.
“We needed a better way to get edit-ready files to London as we work on dual sites. After trying several options we found the functionality we needed in Aframe’s product”
With the BBC aiming to increase out-of-London production levels to 50% by 2016 (Broadcast, 15 November 2013), an increasing number of dramatic programs are set to be filmed on location outside of the capital – but still produced with the help of staff in other locations. Aframe’s work for Timeline TV shows that cloud computing approaches are more than ready for prime time – and indeed, they are making prime time content ready to air in dramatically faster, lower cost workflows.
“We needed a better way to get edit-ready files to London as we work on dual sites. After trying several options we found the functionality we needed in Aframe’s product,” said Eben Clancy, post production director at
Timeline TV North. “We have found Aframe to be secure, easy to manage with full-resolution capabilities that we have not found elsewhere. As an editor by background, I appreciate how Aframe allows you to organize media without doing the edit for you in a way that limits you. I also like how it allows your team to access full-resolution media wherever and whenever they need it, while still being able to generate viewing proxies for easy review by others.”
The “In the Flesh” production involves over 75 days of on-location shooting around Manchester using the latest Arri ALEXA cinematic cameras. The team create around 30GB of DNx36 HD edit-ready format footage on
set each day that is uploaded to Aframe’s private cloud, while storing the native rushes locally in Manchester. Deluxe in London downloads the DNx36files, send them for offline editing on an Avid, create dailies and weekly assemblies, and send on to a group of about 16 producers and the BBC Commissioning team for review and approval. Only those designated by Timeline TV can access Aframe’s files, so the team can manage security and control centrally.
“With so much location shooting taking place in Media City UK, there’s tremendous demand for better ways to move full-resolution media from there to anywhere, and make it usable in smarter workflows,” said David Peto, CEO of Aframe. “We’re delighted to help Timeline TV to streamline its workflow so that it’s just like working next door to the rest of our partners many miles away,” he said.
About Aframe
Aframe is a cloud video production system with capabilities in collaboration, review and approval, archive and tagging. Already many thousands of video professionals around the world rely on Aframe to organize and
streamline video production or as an adjunct to existing media asset management (MAM) solutions. Aframe users upload their raw video footage from wherever they are in the world onto Aframe’s cloud, securely store it there, and share it with anyone, anywhere as they collaborate on TV, film, corporate video or advertising spots. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top 3 NLE platforms. Once there, the metadata relinks with the original media – retaining all user
changes automatically. If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip.
Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation. For more information visit www.aframe.com.
Contacts
UK:
Aframe
Simon Gannon, +44 020 3362 9820 / +44 0773 459 2428
Head of Marketing
simon@aframe.com
or
US:
PR Representative for Aframe
Mary Kae Marinac, +1 978-685-3136
mkm@mkmarinac.com
