Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that its award winning SyncNow® Automatic Content Recognition (ACR) was used for the first time in a live concert event at the “Toppers in Concert 2014”. The concert’s mobile app, “Toppers Live,” was available for download on both iOS and Android devices, and was used by attending concertgoers throughout the “Toppers in Concert” shows which took place on Saturday May 24, Thursday 29th, Friday 30th and Saturday 31st at the Amsterdam Arena in the Netherlands.
Civolution worked with innovator Robbert Schep, owner of RS New Media Concepts and “Toppers in Concert” to develop “Toppers Live,” a free smartphone application that allowed audience members attending “Toppers in Concert 2014” to become part of the real-time arena light show. Attendees’ mobile devices running the app saw their screens manipulated in synchronization to the on-stage performances taking place at a given moment during the multi-day event. In one example use, attending concertgoers had their phones lit red, white, or blue based on their individual location within the stadium, creating in aggregate a stadium representation of the Dutch national flag.
“We’re really excited to have collaborated with two of the top figures in live event production and mobile applications to help make this 10th anniversary concert event a memorable experience for the performers, attendees, and our industry,” said Alex Terpstra, CEO, Civolution. “Engaging more than 65,000 people through their mobile devices at a live concert event exemplifies the type of technologically advanced and innovative work we love here at Civolution.”
“We had a unique vision for making this year’s ‘Toppers in Concert’ the most extraordinary in its 10-year history,” said Robbert Schep, Owner, RS New Media Concepts. “Civolution’s SyncNow technology allowed us to achieve not only a new precedent for ‘Toppers in Concert’, but for the live entertainment industry overall.”
